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10 Questions
To Ask Your Realtor®
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| 1.
Are you a full-time professional Realtor®?
How long have you worked full time in real estate? What professional
designations do you have? |
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Knowing whether
or not your Realtor® practices real estate
on a full-time basis can give you a piece of the puzzle in foreseeing
scheduling conflicts and, overall, his or her commitment to your
transaction. As with any profession, the number of years a person
has been in the business does not necessarily reflect the level
of service you can expect, but it is a good starting point for your
discussion. The same issue can apply to professional designations.
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2. Do you
have a personal assistant, team, or staff to handle different parts
of the sales transaction? What are their names and how will each
of them help me in my transaction? How do I communicate with them?
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It is not uncommon
for high real estate sales producers to hire people to work for
them or with them. They typically work on a referral basis, and,
as their businesses grow, they must be able to deliver the same
or higher quality service to more clients.
You may want
to be clear about who on the team will take part in your transaction,
and what role each person will play. You may even want to meet the
other team members before you decide to work with the team overall.
If you needed help with a certain part of your home sale, who should
you talk to and how would you communicate? If you have a question
about fees on your closing statement, who would handle that? Who
will show up to your closing? These are just a few of the many important
considerations in working with a team.
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3. Do you
and/or your company each have a website that will provide me with
useful information for research, services, and how you work with
buyers? Can I have those Web addresses now?
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Many homebuyers
prefer to search online for homes and home buying information. There
are certain privacy and comfort levels that you might appreciate
in starting a preliminary search this way, and often it is just
a matter of convenience, having 24-hour access to information. By
searching the Realtor®'s and the company's Web sites, you will
get a clear picture of how much work you would be able to accomplish
online, and whether or not that suits your preferences.
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4. How will
you keep in contact with me during the buying process, and how often?
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It's a good
idea for you to set your expectations reasonably in accordance with
how your Realtor® conducts business. You may be looking for
an agent to call, fax, or email you every days to tell you about
prospective buyers who have seen your home. On the other hand, your
Realtor® may have access to systems that will notify you automatically
each time a new visitor tours your home (which could happen several
times a day or several times a week). Asking this extra question
can help you to reconcile your needs with your Realtor®'s systems,
which makes for a far more satisfying relationship.
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5. Can you
explain one thing that you do that other agents don't do that ensures
I'm getting top dollar for my property? What is your average market
time versus other agents' average market time?
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Marketing skills
are learned, and sometimes a real estate professional's unique method
of research and delivery make the difference between whether or
not a property sells quickly. For example, an agent might research
the demographics of your neighborhood and present to you a target
market list for direct marketing purposes.
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6. Will you
give me names of past clients who will give references for you?
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Interviewing
a Realtor® to help you buy a home can be very similar to interviewing
someone to work in your office. Contacting a Realtor®'s references
can be a reliable way for you to understand how he or she works,
and whether or not this style is compatible with your own.
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7. Do you
have a performance guarantee? If I am not satisfied with your performance,
can I terminate our listing agreement?
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Understand that,
especially in the heavily regulated world of real estate, it can
be increasingly difficult for a Realtor® to offer a performance
guarantee. Sometimes you may find a Realtor® who is willing
to guarantee that if you are dissatisfied in any way with their
service they will terminate your listing agreement. If your Realtor®
does not have a performance guarantee available in writing, it is
not an indication that he or she is not committed to perform. Realtors®
at Keller Williams® Realty understand the importance of win-win
business relationships, and that the Realtor® does not benefit
if the client does not also benefit.
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| 8.
How will you get paid? How are your fees structured? May I have that
in writing? |
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This is an issue
that can also be related to agency. In many areas, the seller still
customarily pays all Realtor® commissions through the listing
broker. Sometimes, Realtors® will have other small fees, such
as administrative or special service fees, that are charged to clients,
regardless of whether they are buying or selling. Be aware of the
big picture before you sign any agreements. Ask for an estimate
of costs from any agent you contemplate employing.
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| 9.
How would you develop pricing and marketing strategies for our home?
Will you commit to the marketing strategy in writing? |
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Pricing a home
correctly is the single most important factor in determining if
a home sells quickly, or at all. Although location and condition
also effect the selling process, price is a primary factor. Access
to all current property information is essential, and sometimes
a pre-appraisal will help. Ask your agent where he or she obtained
the information to create the market analysis, and whether your
agent included For Sale By Owner homes, foreclosed homes, and bank-owned
sales in that list.
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| 10.
What will you do and what will you not do to sell my home? Who determines
where and when my home is marketed/ promoted? Who pays for your advertising?
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Ask
your real estate agent to present to you a clear marketing and advertising
budget, and how those dollars will be spent. Ask if there are other
forms of advertisement/ marketing media that are also available but
not mentioned in the budget/plan, and who pays for those. Request
samples of the various media that your agent proposes (such as Internet
Web sites, print magazines, and local publications). |